ABBY MOFFITT DOWNING
 
 
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a design chameleon…

In my 15+ years in the design world, I have created for some of the biggest (and most diverse) brands, artists & entertainment platforms in the world.

 
 
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I am a partner and creative director at The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. My design & creative direction has been seen in retail locations such as Target & Cracker Barrel, with MLB teams, at music festivals around the world, and in the hands of superfans who obsess over Shawn Mendes, Brad Paisley, Kacey Musgraves, Paul McCartney, Katy Perry, Jimmy Buffett…

I graduated from UNC and definitely bleed Carolina blue. I believe in black Sharpies, symmetry and early morning creativity/productivity. And if i’m not on my computer you’ll probably find me on a beach, a boat or dancing barefoot to my favorite bands.

As the Creative Director I have a very hands-on approach. And while I like to be as involved in the nuts and bolts of a project as possible, I have managed talent—designers, writers, programmers, vendors—across many timezones and projects.

 
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SOME COOL FOLKS I'VE WORKED WITH:

Academy of Country Music* 
Ace Universe*
American Idol*
Cal Jam Festival* 
College of Charleston
Condé Nast
Country Music Association*
Cracker Barrel*
Daily Worth
Dolly Parton*
Engaging Creative Minds
Fenway Sports Management*
Fidelity Investments

Gensler
Jimmy Buffett* 
Justin Bieber*
Katy Perry* 
Kellogg*
KISS Cafe
Lindsey Stirling*
Live Nation
Loke Rosé
Love Inc. Magazine
Mumford & Sons*
NY Mets* 
Paul McCartney*
Pompette / The Fizz is Female

Railsplitter Pictures
Reebok
Rollins Financial
Roper St. Francis Foundation
Steven Lee Olsen
Target*
This Girl Can Eat
TEDx Charleston
Wagamama Restaurants
Walmart*
Webster Bank
Wheelhouse Group
Yale University

* The Superfan Company
(more thorough list available here)

 
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+ EDUCATED

Portfolio Center
Design & Art Direction | 2003 • 2005

University of North Carolina
BA: Journalism, Concentration: Advertising | 1999 • 2003

+ PUBLISHED

Forbes: Important Elements To Include When Designing A Website

Forbes: How To Leverage Your PR Agency's Expertise For Your Business's Success

Forbes: Eight Ways To Help Your Agency Staff Master The Latest Trends

+ EXPERIENCED

The Superfan Company (formerly ZinePak)
Partner + Creative Director | 2011 • Current

Freelance Designer
Various Clients | 2004 • Current

Condé Nast
BRIDES Magazine
Promotion/Senior Promotion Designer | 2008 • 2010

Gensler
Environmental Designer | 2006 • 2008

+ EXTRAS

MJAA MENTORSHIP PROGRAM
UNC Media & Journalism School | 2018

AIGA
National & Regional Member

Charitable Society of Charleston
Member | 2016

Forbes Agency Council
Member | 2016 • 2018

TEDx Charleston
Lead Designer (brand & collateral) | 2016
Production | 2015, 2017

UNC General Alumni Association
Leadership for Charleston Carolina Club | 2014 • 2018

 
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