ABBY DOWNING
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HELLO! That’s me.

Creative Director. Freelance Designer. Co-Founder. Sagittarian.

 

WITH 12+ YEARS OF EXPERIENCE IN THE DESIGN WORLD, I HAVE BECOME SOMEWHAT OF A DESIGN CHAMELEON, CREATING FOR SOME OF THE BIGGEST (AND MOST DIVERSE) BRANDS, ARTISTS & ENTERTAINMENT PLATFORMS IN THE WORLD.

 
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My design & creative direction can be seen in retail locations such as Target & Cracker Barrel, on tour with the Flatbush Zombies and Katy Perry, and in venues such as Citi Field and Fenway Park.

I enjoy the finer things in life: big dogs, black sharpies, college football, live music, remote working, Carolina Blue (Go Heels!), and sunshine. I think Superfans are really awesome. And I believe mental illness is one of the worst things ever.


MY INSTA LIFE


SOME COOL FOLKS I'VE WORKED WITH:

Academy of Country Music* 
Ace Universe*
Cal Jam Festival* 
College of Charleston
Condé Nast
Country Music Association*
Cracker Barrel*
Daily Worth
Dolly Parton*
Engaging Creative Minds
Fenway Sports Management*

Jimmy Buffett* 
Justin Bieber*
Katy Perry* 
Kellogg*
Lindsey Stirling*
Live Nation
Loke Rosé
Love Inc. Magazine
Mumford & Sons*
NY Mets* 
Paul McCartney* 

Pompette / The Fizz is Female
Rollins Financial
Roper St. Francis Foundation
Steven Lee Olsen
Target*
This Girl Can Eat
TEDx Charleston
Wagamama Restaurants
Walmart*
Webster Bank
Wheelhouse Group

* The Superfan Company
(more thorough list available here)


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+ EDUCATION

Portfolio Center
Design & Art Direction | 2003 • 2005

University of North Carolina
BA: Journalism, Concentration: Advertising | 1999 • 2003

+ PUBLISHED

Forbes: Important Elements To Include When Designing A Website

Forbes: How To Leverage Your PR Agency's Expertise For Your Business's Success

Forbes: Eight Ways To Help Your Agency Staff Master The Latest Trends

+ EXPERIENCE

The Superfan Company (formerly ZinePak)
Partner + Creative Director | 2011 • Current

Freelance Designer
Various Clients | 2004 • Current

Condé Nast
BRIDES Magazine
Promotion/Senior Promotion Designer | 2008 • 2010

Gensler
Environmental Designer | 2006 • 2008

+ EXTRAS

MJAA MENTORSHIP PROGRAM
UNC Media & Journalism School | 2018

AIGA
National & Regional Member

Charitable Society of Charleston
Member | 2016

Forbes Agency Council
Member | 2016 • 2018

TEDx Charleston
Lead Designer (brand & collateral) | 2016
Production | 2015, 2017

UNC General Alumni Association
Leadership for Charleston Carolina Club | 2014 • 2018


CLIENT LOVE

"I’ve worked with Abby for almost seven years. She’s the most creative, most impressive, and fastest creative director I’ve ever worked with. She brings light and joy to everything she touches and makes every project more beautiful and more compelling."

—Brittany Hodak—
ZinePak

"Abby's talent goes without speaking. Her professionalism and integrity is really top notch. I appreciate her patience, partnership, and collaboration." 

—Stephanie Licata—
Sound Change & Daily Worth

"I've worked with countless designers through the years and Abby was the first to perfectly bring my vision to life. I especially appreciated Abby's attention to detail through initial mood boards complete with inspirational graphics, color ways and creative fonts followed by trial web pages in her passionate effort to eventually create my dream website."

—Blaine Ashley—
Pompette NYC