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Hello.

I'm Abby, a partner & creative director at The Superfan Company (formerly ZinePak). A freelance designer. And co-founder of the Well-Being Project

Before helping birth ZinePak over seven years ago, I worked with Condé Nast & Gensler, creating ideas on paper, and in real life. My real life work has consisted of live events, pop-up shops, environmental design for retail and corporate spaces and lots of tickets, merch & music products.

I enjoy the finer things in life like big dogs, black sharpies, college football, live music, remote working, Carolina Blue (Go Heels!), and a perfect combination of salt water and sunshine. 

I'm based in Charleston, SC most of the time. Nashville + New York City every now and then. And anywhere else a plane will fly whenever! 

Want to work together? Or happy hour?

Please reach out at hello@abbydowning.com

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EDUCATION

Portfolio Center
Design & Art Direction
2003  •  2005

University of North Carolina
BA: Journalism,
Concentration: Advertising
1999  •  2003

 

EXPERIENCE

The Superfan Company (formerly ZinePak)
Partner + Creative Director
Clients have included:
Dolly Parton, Katy Perry,
Cracker Barrel, Walmart, American Express, Amazon, Boston Red Sox, New York Mets, CalJam Festival, etc.
2011  •  Current

Freelance Designer
Various clients including: 
College of Charleston,
Condé Nast, Daily Worth, Epicurious, Love Inc., Roper St Francis Foundation, etc. 
2004  •  Current

Condé Nast -
BRIDES Magazine

Promotion/
Senior Promotion Designer
2008  •  2010

Gensler
Environmental Designer
2006  •  2008

 

 

EXTRAS

AIGA
Member: National & Charleston, SC

Charitable Society of Charleston
Member  
2016

Forbes Agency Council
Member
2016  •  2018

TEDx Charleston
Lead Designer - brand & collateral
2016

Production
2015, 2017

UNC General Alumni Association
Leadership for Charleston Carolina Club
2014  •  2018


CLIENT LOVE

"I’ve worked with Abby for almost seven years. She’s the most creative, most impressive, and fastest creative director I’ve ever worked with. She brings light and joy to everything she touches and makes every project more beautiful and more compelling."

—Brittany Hodak—
ZinePak

"Abby's talent goes without speaking. Her professionalism and integrity is really top notch. I appreciate her patience, partnership, and collaboration." 

—Stephanie Licata—
Sound Change & Daily Worth

"I've worked with countless designers through the years and Abby was the first to perfectly bring my vision to life. I especially appreciated Abby's attention to detail through initial mood boards complete with inspirational graphics, color ways and creative fonts followed by trial web pages in her passionate effort to eventually create my dream website."

—Blaine Ashley—
Pompette NYC